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Case Study

Custom Ball Cap

Direct-to-Consumer Cap Customization Platform

Visit Live Site
40+
Pages
200+
Products
50+
Customizations
10K+
Monthly Visitors
Scroll
Project Overview

Premium cap customization
rebuilt for the modern web

Premium DTC platform for custom ball caps. Originally WordPress/WooCommerce, rebuilt with Next.js 15 and Supabase for better performance, SEO, and customization UX.

Originally a WordPress/WooCommerce site, Custom Ball Cap has been completely rebuilt as a modern Next.js application. The platform features product customization tools, Stripe-powered checkout, Sanity CMS for content management, and Supabase for database and authentication — delivering a faster, more scalable DTC experience.

Cap Customization

50+ options

Payment Processing

Stripe powered

Content Management

Sanity CMS

Database & Auth

Supabase

Project Details

Client

Custom Ball Cap

Year

2024-2025

Duration

Ongoing

Category

Web Development

Built With
Next.js 15
Supabase
Visit Live Site
By The Numbers

Project Scale

The metrics behind this modern DTC cap customization platform.

200+

Products

Custom cap styles available for personalization.

40+
Pages
50+
Customizations
10K+
Monthly Visitors

Organic traffic driven by SEO-optimized pages and content marketing

Supabase + Stripe Powered
Key Features

Platform Capabilities

Core features powering the Custom Ball Cap DTC platform, from product customization to order management.

01

Product Customization Tools

Interactive cap design and personalization interface

Rich customization interface allowing customers to personalize caps with text, colors, and design elements. Real-time preview ensures customers see exactly what they'll receive.

Color pickerText placementDesign previewSave designs
02

E-commerce Storefront

Full-featured product catalog with filtering and search

Modern storefront with product categories, advanced filtering, and fast search. Optimized product pages with SEO-friendly URLs and structured data for search engines.

Product catalogCategory filtersFast searchSEO-optimized
03

Stripe Checkout

Secure payment processing with Stripe integration

Seamless checkout experience powered by Stripe. Supports credit cards, Apple Pay, and Google Pay with PCI-compliant payment handling and automatic receipt generation.

Secure paymentsMultiple methodsAuto receiptsPCI compliant
04

SEO-Optimized Pages

Built for search engine visibility and organic traffic

Every page is optimized for search engines with proper meta tags, structured data, sitemap generation, and server-side rendering for fast indexing and high rankings.

Meta optimizationStructured dataSitemapSSR/SSG
05

CMS-Driven Content

Sanity CMS for flexible content management

Content managed through Sanity CMS allowing non-technical team members to update products, pages, and blog posts. Real-time preview and scheduled publishing.

Sanity StudioLive previewScheduled postsMedia library
06

Mobile-Responsive Design

Optimized for all devices and screen sizes

Mobile-first responsive design ensuring a great shopping experience on phones, tablets, and desktops. Touch-optimized interactions and fast loading on mobile networks.

Mobile-firstTouch optimizedFast loadingAll devices
07

Customer Accounts

User registration, login, and profile management

Full customer account system with registration, login, order history, saved designs, and address management. Powered by Supabase Auth with secure session handling.

User profilesOrder historySaved designsAddress book
08

Order Management

Complete order lifecycle tracking and fulfillment

End-to-end order management from placement to fulfillment. Status tracking, email notifications, and admin dashboard for processing and shipping orders efficiently.

Status trackingEmail alertsAdmin dashboardFulfillment
Scroll or use arrows to explore all features
Technology Stack

Built with modern tools

A modern stack combining e-commerce capabilities, content management, and secure payment processing.

Framework

Next.js 15

App Router with Server Components

React 18

Component-based UI architecture

TypeScript

Full type safety across codebase

UI & Styling

Tailwind CSS 4

Utility-first styling

ShadCN

Beautiful component patterns

Framer Motion

Smooth animations and transitions

Backend

Supabase

PostgreSQL database with RLS

Stripe

Payment processing and checkout

Content Management

Sanity CMS

Headless content management

Deployment

Vercel

Edge deployment with auto-scaling

GitHub

Auto-deploy on push

Enterprise Grade

Security & Performance

Built with security-first architecture and optimized for e-commerce workloads.

Supabase RLS

Row Level Security for database access control

Stripe Secure Checkout

PCI-compliant payment processing

Auth Guards

Protected routes with session validation

HTTPS Everywhere

End-to-end encryption for all traffic

Production Ready

Deployed on Vercel with auto-scaling, edge caching, and global CDN distribution.

Development Journey

Project Timeline

From WordPress to a modern Next.js DTC platform.

2023

WordPress Era

Original platform built on WordPress and WooCommerce with basic customization tools

WordPress + WooCommerceBasic product catalogStandard checkout
2024

Next.js Migration

Complete rebuild with Next.js 15 for better performance, SEO, and developer experience

Next.js 15 App RouterTypeScript migrationTailwind CSS + ShadCN
Early 2025

Supabase + Stripe Integration

Backend migration to Supabase with Stripe payment processing and enhanced security

Supabase databaseStripe paymentsRow Level Security
2025+

Ongoing Optimization

Continuous improvements to customization UX, SEO performance, and conversion optimization

UX improvementsSEO tuningPerformance optimization
Open for Projects

Ready to build something
extraordinary?

Whether you need an e-commerce platform, product customizer, or custom application — let's discuss how we can bring your vision to life.

13+
Years Experience
20+
Projects Delivered
100%
Client Satisfaction