E-commerce
Headless commerce, multi-brand, custom configurators.
Single-brand storefronts, multi-brand fleets, B2B portals, custom product configurators. Payment, inventory, fulfilment, POS — all wired into one source of truth.
What you get
4 pillarsMulti-brand fleet
One platform, many storefronts. Shared catalog, per-brand theming, per-brand pricing, per-brand checkout.
Custom configurators
Apparel, accessories, gear — anything that needs colour pickers, side-by-side previews, and real-time pricing.
Inventory + fulfilment
POS connectors, supplier sync, partner integrations. Stock numbers that match the warehouse, not the spreadsheet.
B2B portals
Tiered pricing, quote requests, RFP flows, account-based checkout — the bits Shopify makes you fight for.
Tools we reach for
Not exhaustiveWork that maps here
All projects →More in Web App Development
Core overview →Custom Web Applications
SaaS dashboards, portals, kiosks — multi-tenant and role-aware.
Static + Basic Sites
Marketing, landing, brochure, MDX — fast, accessible, SEO-clean.
API Design + Backend Architecture
REST, GraphQL, tRPC — versioned, observable, integration-ready.
Database Architecture
Postgres-first. Migrations, RLS, pgvector, multi-tenant isolation.
Performance + Platform Engineering
Core Web Vitals, edge rendering, caching, observability.
WordPress & WooCommerce
WP sites, WooCommerce stores, custom themes, plugins, headless.
UI / UX Design
Research, wireframes, design systems, and motion polish.
QA + Testing
End-to-end, integration, visual regression, and performance gates.
Security Audit
OWASP review, auth + RLS audit, dependency CVEs, and a light pentest.
Frequently asked
5 questionsWhy build custom over Shopify or WooCommerce?
Off-the-shelf stores are great until you need a configurator, a B2B quote flow, multi-brand inventory share, or tight ERP integration. Custom is the right call when the platform starts shaping your business instead of serving it.
Can you migrate from Shopify, WooCommerce, or Wix?
Yes — product, order, and customer migrations done with verification scripts and a parallel-run window. SEO redirects, image CDN swaps, and email-template parity are part of the cutover, not afterthoughts.
Do you support multi-brand or multi-storefront setups?
Yes. Five brand sites running off one platform is already in production (Custom Cap BD, NR Caps, US Custom Caps, Custom Ball Cap, Zayn Gear). Shared inventory and pricing, per-brand theming, role-aware dashboards.
Can you build a product configurator?
Yes — SVG-based and 3D configurators with color, panel, logo, and accessory layers. Real-time pricing, save/share, and order-ready outputs. Built for cap, apparel, and gear customization at production scale.
How long to launch a custom e-commerce site?
A scoped first version with catalog, checkout, and one or two custom flows ships in 6–10 weeks. Larger multi-brand or configurator builds run 3–4 months for v1.
Sounds like the bucket you’re in?
Tell me what you’re trying to build. I’ll send a written proposal within 48 hours of our discovery call.